The BGL Food & Beverage Insider — Self-Care, COVID, and eCommerce Spur Growth and M&A in Vitamins, Minerals & Supplements (VMS) – PRNewswire

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CHICAGO, Nov. 9, 2021 /PRNewswire/ — Consumers’ proactive focus on health and wellness, growing awareness of self-care, and the COVID-19 pandemic all have catalyzed growth within the VMS industry, according to an industry report released by the Food & Beverage investment banking team of Brown Gibbons Lang & Company (BGL). Investors are drawn to favorable secular trends and are aggressively pursuing acquisitions, fueling an active M&A market.

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Access the BGL Food & Beverage Insider – Self-Care, COVID, and eCommerce Spur Growth and M&A in Vitamins, Minerals & Supplements (VMS): 

The $55.8 billion U.S. VMS market saw record growth in 2020, with a surge in sales that is expected to be long-lasting as changing consumer dietary patterns and the continued emergence of preventative healthcare continue to drive long-term growth. VMS products have grown in popularity, especially those purchased through online channels, which are seeing disproportionate share growth as digitalization accelerates. Online sales increased 87.3% in 2020, accounting for 16.7% of all supplement sales and are projected to reach nearly one-quarter of industry sales by 2024.

Secular growth, healthy buyer appetite and a strong capital markets environment are supporting robust M&A activity. Industry participants are seeking acquisitions of VMS companies with strong brands and digital footprints to enter adjacent product categories more rapidly. Contract manufacturers with scalable platforms that offer robust capabilities, diversified customer lists, and geographic differentiation are in high demand. Strategic acquirers who recently announced deals include Nestle Health Science (The Bountiful Company and Nuun), Unilever (Onnit Labs and SmartyPants Vitamins), and Bayer (Care/of). Financial buyers are equally active, with a high-level of new platform and add-on acquisition activity. New Heritage Capital (Icelandirect), Cornell Capital (INW), New Mountain Capital (Natrol), Gryphon Investors (Metagenics), WM Partners (Vega), and Wind Point Partners (FoodScience) are among sponsors to make headlines in the VMS space.

About Brown Gibbons Lang & Company
Brown Gibbons Lang & Company (BGL) is a leading independent investment bank and financial advisory firm focused on the global middle market. The firm advises private and public corporations and private equity groups on mergers and acquisitions, divestitures, capital markets, financial restructurings, valuations and opinions, and other strategic matters. BGL has investment banking offices in Chicago, Cleveland, and Philadelphia, and real estate offices in Chicago, Cleveland, and San Antonio. The firm is also a founding member of Global M&A Partners, enabling BGL to service clients in more than 30 countries around the world. Securities transactions are conducted through Brown, Gibbons, Lang & Company Securities, Inc., an affiliate of Brown Gibbons Lang & Company LLC and a registered broker-dealer and member of FINRA and SIPC. For more information, please visit

SOURCE Brown Gibbons Lang & Company

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