A year of innovation in vitamin, mineral, and supplements, APAC 2020 – FOOD Magazine – Australia

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Mintel’s latest report reveals innovation opportunities in vitamins, minerals and supplements. Amid COVID-19 fears, VMS NPD will focus more on immune support and stress relief. Also expect a renewed focus on naturalness and safety.

Read more for actionable insights and key opportunities for your brand, including:

  • Highlighting immune support benefits
  • Looking beyond immune support when it comes to new product development
  • Promoting food-based, natural and eco themes

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