From supplements to snacks: Australia’s Nuzest goes global with Good Green Vitality multivitamin bar –

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The snack bar is said to be an all-in-one nutritional boost for busy people on the go, and contains its Good Green Vitality supplement powder, a combination of 75 vitamins, minerals, probiotics, fibre and other essential nutrients, providing support for digestion, immunity, cognition, energy and stress.

In APAC, the snack bar will launch in Australia, New Zealand, and Singapore.

Scott Larsen, director of Le Bono Collection which manages the distribution of Nuzest in Asia, told NutraIngredients-Asia​ that the snack bar was catered to consumers who want nutrition on-the-go.

There’s always a certain segment of the market who prefers a pick and go item for the convenience. From our company’s perspectives, we want to enable people to get their nutrition in the easiest format possible, and this snack bar would allow us to reach a broader audience, and complements our powder range​.”

Each snack bar (40g) contains four billion CFU of probiotics and 2.5g of the Good Green Vitality powder.

It is not made to be a targeted treatment, but it’s made to be a baseline for optimal nutrition. It has nutrients targeting every aspect of the body from the skin, hair, nails, digestion to cognitio​n,” Larsen added.

For instance, it contains pre and probiotics and digestive enzymes that assist with digestive health, and turmeric, ginger and beta-glucan for immune support.

The snack bar is free from preservatives, fillers, GMOs, common allergens and refined sugars.

Target group

The company will be targeting consumers leading active and healthier lifestyles, families, as well as those on hectic schedules.

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