Nozomi Tea Package Design Contest Result

By MLKGOODIES On Apr 10, 2021

April 10, 2021

Thank you very much for participating in Nozomi Japanese Green Tea Package Design Contest.

What the Contest Was

In the past, you have helped us pick the design of the package for Gyokuro and Matcha. (Click here to see the contest for Gyokuro ^[1] and Matcha ^[2]) This time, we asked for Nozomi ^[3], which is one of the most popular tea because it tastes like Gyokuro ^[4] but more economical.

This time, the design options are not too different, but I wanted to get you involved.

Many customers say that the tin can we currently use is not too eco, and requested recycling options, etc.

Rather than keeping the tin can, we thought of changing the package to more eco-friendly washi Japanese paper. People are talking more about SDG these days, so thinking about that too! : )

Here are the questions that you are being asked. (The actual form can be accessed via here, and even the contest is closed, you can still submit your selection if you wish)^[5]

Contest Result

Earlier, when we did the gyokuro contest, we waited to share the result until we finished their production. I did not know that it took so long to go back and forth with the manufacturer to get the actual package done. :0

People forgot about the contest by the time we shared the result. (Sorry.)

So this time, we are sharing the result right away! : )

We will now start producing the package, and we will keep you posted on how it goes and when we are ready with the actual package. (You can still buy Nozomi now by clicking here, but it is using the old tin can package.^[6] Tea is the same, you know.)

And the winner is… Holizontal!

And here is the percentage of how people voted.

You can see that it was a battle between Horizontal design and Vertical design.

A lot of people mentioned that horizontal one looks like there are more contents and the wordings are easier to read (even they are the same size for all the designs)

Thank you very much again for participating and sharing your opinions about the design. We will be modifying a bit based on your suggestions. I will keep you posted on the actual production via Green Tea Club ^[7].

Buy Nozomi Tea (still old package, but tea is the same!)

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