Best vitamin subscription services to try for 2021 – CNET

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Snacks, razors, clothing, tampons — you name it, some entrepreneur somewhere has made it into a subscription service. One cool thing you can subscribe to is personalized multivitamins or vitamin packs.

Health pros know that the multivitamin and supplement options you can find on store shelves aren’t always the best, so they’ve stepped up and created personalized vitamin formulas tailored to the individual. And after a turbulent 2020, we’re all about entering 2021 with the best interest of our health in mind. 

Many of these vitamin subscription companies will ask you to fill out a questionnaire or pick an area of your health you want to improve (for example, vitamin D deficiency, bone health, cardiovascular disease or digestive distress) to give you a personalized recommendation of vitamins and dietary supplements that can then be delivered monthly. A few companies go above and beyond, incorporating DNA data and blood testing into their vitamin pack formulas.

No matter what your health goals are, plenty of custom vitamin packs are out there to meet your nutritional needs and wellness goals. Here’s an outline of the best vitamin subscription services we’ve found. We’ll update the list periodically.

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The best vitamin subscriptions 

The vitamin subscription you choose will come down to your goals and budget.

These eight subscription services deliver custom vitamin packs and essential nutrients to address your individual needs.

Vitamin subscriptions at a glance

Formula based on Access to healthcare professional You take Shipping
Nurish Lifestyle quiz No Packets of pills Ships monthly, free on orders over $20
Persona Nutrition Lifestyle quiz Yes, nutritionists Packets of pills Ships monthly for free
HUM Nutrition Lifestyle quiz Yes, R.D. Pills from individual bottles Ships monthly, free on orders over $50
Care/of Lifestyle quiz No Packets of pills Ships monthly, free on orders over $20
Baze Blood monitoring, quiz Yes, R.D.s Packets of pills Ships monthly for free
Vous Vitamin Lifestyle quiz No One pill Ships every three or six months for free
Formula Lifestyle quiz No Packets of pills Ships monthly for free in the US
Rootine DNA, blood nutrient data No A packet of microbeads Ships monthly for free

Nurish by Nature Made

Nature Made is a familiar supplement brand: You can find Nature Made products on shelves at just about any grocery store or drugstore. Apparently, the company caught on to the benefits of personalized vitamins and supplements, and expanded the brand with Nurish by Nature Made. 

Nurish sends you daily vitamin packs based on information you provide during a lifestyle questionnaire. The quiz prompts you for your age, sex, weight, height, activity level, dietary habits, sleep quality and sleep habits and much more. 

One of the great things about Nurish is how easy it is to change what’s in your pack each month. When you’re on a subscription, Nurish emails you every month, reminding you that your shipment is coming up. If anything’s changed — with your physical activity, nutrition or anything else that affects your nutrient needs — you can make adjustments to your vitamin packs. 

Nurish packs ship every month (each box includes a 30-day supply). The price of your pack depends on the specific products in the pack: Each individual nutrient has its own price, and the sum of your nutrients makes up your pack price. Shipping is free on orders over $20.

Persona Nutrition

Persona Nutrition uses an in-depth questionnaire that covers nutrition, lifestyle, physical activity, prescription medications, sleep, dietary preferences and more. This information allows Persona to formulate vitamin packs with all the nutrients you need. 

You’ll receive packs of vitamins with instructions to take them at specific times of day, because the bioavailability of any particular nutrient depends on what else is in your body at the moment. 

For example, it’s best to take water-soluble vitamins soon after waking up because an empty stomach can help you better absorb them. Fat-soluble vitamins such as vitamins K and E, on the other hand, are best taken with a meal because your body won’t absorb the vitamins without the help of dietary fat. Some vitamins also need to be taken in tandem to ensure absorption (like vitamin D and calcium).

Persona Nutrition ships orders every 28 days, and shipping is free. Your vitamins arrive in convenient daily packets designed to be taken in the morning, afternoon and night, depending on the contents of your subscription. Persona offers nearly 100 products, and the cost of your box will vary based on which products you add to your subscription. Personalized packs can cost as little as $30 a month.

HUM Nutrition

Hum Nutrition started with one man’s personal struggles with skin breakouts and blemishes. Founder Walter Faulstroh found that prescription medications only worked temporarily for him, and topical treatments left his skin — and his confidence — scarred.

Hum got its start creating vitamin supplements intended to contribute to healthy, clear skin, but the brand has since expanded to include a comprehensive offering of products for hair and nails, digestion, immunity, energy, bones and joints, sleep, stress and metabolism.

A 3-minute quiz unlocks your wellness profile and a free consultation with a registered dietitian. Your Hum profile reveals what the company says would be your most effective combo of nutrients, vitamins and minerals and your RD counsels you further. You can choose to stick with your recommendations or shop around for other products. 

You’ll receive your Hum subscription box every 30 days, whether you sign up for a month-to-month subscription or buy a Commit and Save plan for three, six or 12 months.

The price of your subscription box will vary based on which vitamins and nutrients you choose. Hum’s products range from $10 to $60. Hum ships worldwide and shipping is free for all orders over $50.  

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Care/of has a handy app to use alongside your vitamin subscription, where you can track your supplement routine and make sure you don’t forget to take your vitamins.

Getting started with Care/of also includes a quiz that takes less than 5 minutes (try it out even if you’re not interested in the subscription — it’s fun and you’ll learn a lot about yourself). The quiz culminates in a personalized nutrients report based on your current activity level and diet, goals, lifestyle and values.

And Care/of doesn’t just offer vitamins and minerals: This company also offers personalized recommendations for dietary supplements like protein powders, sports supplements, adaptogens, botanical supplements and on-the-go packets of powdered supplements called Quick Sticks.

A Care/of subscription comes in daily custom vitamin packs with helpful nutrition tips, such as “Try swapping pretzels for an apple today. An excess of processed food can feed unhealthy bacteria in your gut.”

You can always adjust or cancel your subscription, and shipping is free on orders over $20. You can also choose to shop for individual products without subscribing, which is a nice perk for anyone who doesn’t want to commit to a whole pack of pills.


Baze uses blood monitoring as the main driver of supplement selections. When you sign up for Baze, you’ll receive a blood nutrient testing kit in the mail. It works like a blood sugar monitor: You stick it in your upper arm and it measures the nutrient content of your blood. You only have to wear it for five minutes, and then you ship it back to Baze. 

Then, based on your blood sample and lifestyle questionnaire, Baze’s staff dietitians develop your vitamin and supplement formula. They’ll also send a detailed nutrient report to you through your account, which you can see in the Baze app.

You can reassess your nutrient levels whenever you want, and your dietitians will modify your vitamin packs based on your new results.  

I love that Baze has created a food guide that educates consumers on how their supplements and their food go hand-in-hand. What and when you eat affects how your body processes and absorbs the nutrients from your supplements — you can completely optimize the process by understanding how this works. 

Baze vitamin packs ship monthly for free.

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Vous Vitamin

Vous Vitamin was founded by two doctors who kept seeing patients come in with similar symptoms — fatigue, lack of focus, thinning hair, skin problems and so on — and kept tracing these issues back to nutrient deficiencies or poor dietary habits. 

You’ll start out with a questionnaire that asks all the basics, plus questions about how you sleep, eat and move. You’ll also provide information about any health conditions you have or medications you take.

I like Vous Vitamin because you only have to take one pill. Instead of vitamin packs with two to six pills, Vous Vitamin packs all of your recommended nutrients into one caplet that you take twice daily (you can take one pill in the morning and one at night, or take both at the same time). 

You can also purchase individual “situational supplements,” such as Recovery Act (a hangover cure) and Power Up (an energy boost), for when you need a little extra something. 

Vous Vitamins ship every three months or every six months, and shipping is free. You can save more money each month if you choose the six-month subscription.


Formula is unique in that it focuses on solving specific symptoms with supplements, rather than estimating nutrient needs based on a lifestyle quiz. You still take a quiz — and there’s still an algorithm to determine dosage of ingredients — but your recommendations are based on your answers to questions like, “How long is your average attention span?”

Formula’s main focus is brain health and cognitive functioning, rather than the whole-body approach that other vitamin subscription services take. Formula’s approach also narrows the supplement span down to a specific category: nootropics. 

Nootropics, according to Formula, are “nutrient compounds shown to enhance mental performance in areas such as motivation, creativity, mood, memory, focus, and cognitive processing.” 

Formula packets ship once a month, and shipping is free within the US. You can opt for a one-time purchase, but you’ll pay $30 more for it. 

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Rootine boasts one of the most robust data-collection methods out of all the vitamin subscription services. Like the others, it begins with a quiz about your lifestyle, and the company says it uses that information, plus your age and body size, to calculate your exact needs for micronutrients and minerals and a well-balanced diet. 

To customize further, you can order a DNA test with your first purchase or input data you already have from a service like Ancestry or 23andMe.

If you have data from a blood test on hand, you can also upload that for a physician’s review (or, you can order Rootine’s blood test). Rootine says it then takes your demographics (age, weight and so on), lifestyle, DNA information and blood analysis into account to create your custom vitamin pack.

Rootine then gives you a detailed profile of all your recommended vitamins, explaining what they do and why the company believes you need them.

A Rootine subscription is $70 a month, regardless of what’s in your pack. You’re required to purchase a minimum of three months’ worth of vitamins, which will be shipped every 90 days but billed monthly. Shipping is free.

More health and wellness services 

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.

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