Hamdard Laboratories India launches Hamdard Honey – A Natural Immunity Booster – Pitch
Hamdard Laboratories India is expanding its product portfolio with the launch of ‘Natural Blossom Honey’. Honey, coming from the house of Hamdard is a testament to the efficacy and natural delight of the purest form of honey available.
Mr. Hammad Ahmed, Chief Mutawalli, Hamdard Laboratories India emphasized, “True to its ethos, Hamdard has always launched products in the natural and health benefits space, which stand for the highest levels of quality and purity. We are proud to launch Hamdard Honey, which symbolizes these core values”
Hamdard Laboratories India (Foods Division) observed the rising consciousness in consumers for natural and herbal products, along with witnessing an increasing demand for honey as an essential health supplement, and a growing food category in every household. Honey in today’s time is not only a home remedy but is now seen as a healthier substitute to processed sugars in the urban as well as rural landscape. Honey as a category has now moved from a niche use to a widely consumed lifestyle product amongst consumers.
Hamdard’s Natural Blossom Multifloral Honey brings forth a range of health benefits from acting as a natural energy booster, enhancing immunity, a natural antioxidant, providing relief in cough, and acting as a probiotic, amongst many others. Hamdard ( Foods Division) has yet again successfully launched a product that showcases the highest standards in terms of quality and purity, staying truthful to the consumer’s trust in the brand. True to this sentiment, the brand communication says, “Hamdard Hai, Pure Hai”.
Mr. Hamid Ahmed, CEO, Hamdard Laboratories India (Foods Division) said, “ Hamdard Food Division’s vision is to offer the best of natural and healthy food products to consumers in India, and across the globe. The launch of our Honey is another step towards creating consumer delight, through it’s nutritional benefits and sensorial qualities.”
Hamdard’s Natural Blossom Honey is available in 3 different sizes – 50gms, 250gms, and 500gms PET Bottles at economical prices of Rs.35, Rs.110, and Rs.199 respectively. The market will soon see various promotions across these SKUs.The product is now present across all major markets in the country.